Episodes
Tuesday Jan 16, 2024
Game Theory for Marketers: Lead Scoring
Tuesday Jan 16, 2024
Tuesday Jan 16, 2024
Let’s think back at how some of your sales and marketing teams qualify leads - are they following up with every lead and adding them to a drip campaign or are they taking it a step further to make sure your association is reaching their target audience for membership? On this month's episode we will be discussing how your association can begin the process of utilizing lead scoring to qualify leads.
Version: 20240320
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