How Associations Can Leverage 2024 Marketing Trends

2024 marketing trends are a continuation of what has became popular over the last few years, especially in regard to short form video and influencer marketing, think TikTok (if it doesn't get banned in the U.S. of course), Facebook and Instagram Reels, and YouTube shorts. Content continues to remain a huge player, especially if it involves organizational values through generated content. Podcasts and blogging will drive new audiences and even possibly younger demographics to associations as well. Being able to leverage some of these trends as we move through 2024 will become increasingly popular, especially in building a younger base and reaching those they may not know about your particular association.